one link helping creators & businesses curate & sell
LINKTREE - the original link in bio
Teams
Top of Funnel (Acquisition)
Conversion
Auth
Year
Nov 2023 - Present
My role
As a Senior Product Designer in Growth, I play a key role in shaping how new & existing users discover value on Linktree. I partner with PM’s, Engineers, Marketing, Analytics, Lifecycle & Research to identify, test, learn, and scale what drives impact for the business and our users.
Main Responsibilities and Impact
Drove designs for A/B testing and rapid experimentation to validate ideas and optimize flows to increase conversion of free to paid users throughout different touchpoints in the user journey.
Conducted & led user research & interviews and paired these qualitative insights with quantitative data to inform and evaluate design decisions and approaches.
Led the E2E design and launch of several Acquisition & Conversion experiments to help Creators & Businesses discover the value of Linktree.
Utilized AI in my design process to speed up my workflows by creating briefs, research plans & interview guides, wireframes and mockups for early iteration & thinking.
Presented & communicated design concepts and strategies to stakeholders, including executives, to drive vision and alignment.
THe Growth funnel
From acquisition to activation to monetization and re-engagement, I’ve worked cross-functionally in a rapid-paced environment to drive meaningful outcomes through thoughtful, data-informed design strategies and tactics. I’ve supported & collaborated across teams in Growth with a focus on Top of the Funnel Acquisition and Conversion.
Acquisition areas include
Experiments to drive more users to sign up
A Trending Linktrees page to improve SEO & help more users discover Linktree
Conversion areas include
Pricing & Packaging
Designing a system of upsell modals for different touchpoints in the user journey
Experiments to increase conversion from free to paid
Experiments to reduce member churn
I’ve designed a number of experiments to positively impact growth at Linktree - contact me about recent work.